'Embrace the masculine; attenuate the feminine': gender, identity work and entrepreneurial legitimation in the nascent context
(2017)
Journal Article
Swail, J., & Marlow, S. (in press). 'Embrace the masculine; attenuate the feminine': gender, identity work and entrepreneurial legitimation in the nascent context. Entrepreneurship and Regional Development, 30(1-2), https://doi.org/10.1080/08985626.2017.1406539
This paper critically analyses how gender bias impacts upon women’s efforts to legitimate nascent ventures. Given the importance of founder identity as a proxy for entrepreneurial legitimacy at nascency, we explore the identity work women undertake w... Read More about 'Embrace the masculine; attenuate the feminine': gender, identity work and entrepreneurial legitimation in the nascent context.