Analyzing key influences of tourists’ acceptance of online reviews in travel decisions
(2018)
Journal Article
Chong, A. Y. L., Khong, K. W., Ma, T., McCabe, S., & Wang, Y. (2018). Analyzing key influences of tourists’ acceptance of online reviews in travel decisions. Internet Research, 28(3), https://doi.org/10.1108/IntR-05-2017-0212
Purpose: This study aims to examine what influence travelers’ adoption of online reviews, and whether the online reviews will influence their travel planning decisions. Design/methodology/approach: Data was collected from 193 respondents from eWOM w... Read More about Analyzing key influences of tourists’ acceptance of online reviews in travel decisions.