The effects of modal value and imperative mood on self-predicted compliance to health guidance: the case of COVID-19
(2024)
Journal Article
VILAR-LLUCH, S., McClaughlin, E., Adolphs, S., Knight, D., & Nichelle, E. (in press). The effects of modal value and imperative mood on self-predicted compliance to health guidance: the case of COVID-19. Text and Talk - An Interdisciplinary Journal of Language, Discourse and Communication Studies,
Health messaging is effective if it is to achieve audience adherence to guidance. Through the lens of Systemic Functional Linguistics, we examine the expression of obligation in poster-based health campaigns (4 posters) employed during the COVID-19 p... Read More about The effects of modal value and imperative mood on self-predicted compliance to health guidance: the case of COVID-19.