Questions on travel and sexual behaviours negatively impact ethnic minority donor recruitment: Effect of negative word‐of‐mouth and avoidance
(2024)
Journal Article
Ferguson, E., Mills, R., Dawe-Lane, E., Khan, Z., Reynolds, C., Davison, K., Edge, D., Smith, R., O'Hagan, N., Desai, R., Croucher, M., Eaton, N., & Brailsford, S. (in press). Questions on travel and sexual behaviours negatively impact ethnic minority donor recruitment: Effect of negative word‐of‐mouth and avoidance. Vox Sanguinis, https://doi.org/10.1111/vox.13748
Aims: Donor selection questions differentially impacting ethnic minorities can discourage donation directly and via negative-word-of-mouth. We explore the differential impact of two blood safety questions relating to (i) sexual contacts linked to ar... Read More about Questions on travel and sexual behaviours negatively impact ethnic minority donor recruitment: Effect of negative word‐of‐mouth and avoidance.