How to Apply the Event Study Methodology in STATA? An Overview and a Step-by-Step Guide for Authors
(2021)
Journal Article
Ullah, S., Zaefarian, G., Ahmed, R., & Kimani, D. (2021). How to Apply the Event Study Methodology in STATA? An Overview and a Step-by-Step Guide for Authors. Industrial Marketing Management, 99, A1-A12. https://doi.org/10.1016/j.indmarman.2021.02.004
The event study methodology, which is gaining recognition in the business and marketing disciplines, is a technique used to capture the impact of significant events and announcements at the firm level and country level. Originating from the finance a... Read More about How to Apply the Event Study Methodology in STATA? An Overview and a Step-by-Step Guide for Authors.