The Power of Arts-Based Film Interventions to Encourage Black Blood Donors
(2024)
Journal Article
Mills, R., Okubanjo, A., Acheampong, N., Croucher, M., Eaton, N., Kazi, A., Di Angelantonio, E., Wood, A., Barbara, M., & FERGUSON, E. (in press). The Power of Arts-Based Film Interventions to Encourage Black Blood Donors. Transfusion,
Background: Blood services must consider innovative ways to encourage more Black people to donate to enhance the efficacy of treatments. We evaluate how two innovative arts-based approaches (co-designed and locally produced films and a large-scale Ma... Read More about The Power of Arts-Based Film Interventions to Encourage Black Blood Donors.