How are major gambling brands using Twitter?
(2019)
Journal Article
James, R. J. E., & Bradley, A. (2019). How are major gambling brands using Twitter?. International Gambling Studies, 19(3), 451-470. https://doi.org/10.1080/14459795.2019.1606927
This paper is the first to compare how major gambling brands are using the popular social media platform Twitter, looking at how gambling brands vary in the frequency of their messages, the content of their tweets and engagement with their Twitter ac... Read More about How are major gambling brands using Twitter?.