Consumer behaviour and ICSS: exploring how consumers respond to Information, Connection and Signposting Services
(2018)
Report
Conklin, K., Hyde, R., Parente, F., & Snowley, K. (2018). Consumer behaviour and ICSS: exploring how consumers respond to Information, Connection and Signposting Services
This research examines consumer behaviour when presented with search results and websites containing Information, Connection and Signposting Services ('ICSS') and provides policy recommendations aimed at ensuring that consumers are able to identify I... Read More about Consumer behaviour and ICSS: exploring how consumers respond to Information, Connection and Signposting Services.