The effect of consumption context on consumer hedonics, emotional response and beer choice
(2019)
Journal Article
Nijman, M., James, S., Dehrmann, F., Smart, K., Ford, R., & Hort, J. (2019). The effect of consumption context on consumer hedonics, emotional response and beer choice. Food Quality and Preference, 74, 59-71. https://doi.org/10.1016/j.foodqual.2019.01.011
The context of a consumer test affects participant response. Data collected in a sensory laboratory is likely to have little predictive value of consumer experience in real-life situations. This study determined the effects of context on consumer res... Read More about The effect of consumption context on consumer hedonics, emotional response and beer choice.