Elvis sings for the BBC: broadcast branding and digital media design
(2010)
Journal Article
Grainge, P. (2010). Elvis sings for the BBC: broadcast branding and digital media design. Media, Culture and Society, 32(1), 45-61. https://doi.org/10.1177/0163443709350097
This essay uses a striking example of digital remix promotion - BBC Radio 2’s Elvis ad - to examine developments in the contemporary branding and broadcast environment. Developing work by John Caldwell, it examines the Elvis ad as a ‘deep text’, a pr... Read More about Elvis sings for the BBC: broadcast branding and digital media design.