All Outputs (5)

Authorship as Promotional Discourse in the Screen Industries: Selling Genius (2020)
Book
Hadas, L. (2020). Authorship as Promotional Discourse in the Screen Industries: Selling Genius. Routledge. https://doi.org/10.4324/9780429340956

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

The research t... Read More about Authorship as Promotional Discourse in the Screen Industries: Selling Genius.

A New Vision: J. J. Abrams, Star Trek, and Promotional Authorship (2017)
Journal Article
Hadas, L. (2017). A New Vision: J. J. Abrams, Star Trek, and Promotional Authorship. Cinema Journal, 56(2), 46-66. https://doi.org/10.1353/cj.2017.0002

From the Workshop of J. J. Abrams: Bad Robot, Networked Collaboration, and Promotional Authorship (2017)
Book Chapter
Hadas, L. (2017). From the Workshop of J. J. Abrams: Bad Robot, Networked Collaboration, and Promotional Authorship. In J. Graham, & A. Gandini (Eds.), Collaborative Production in the Creative Industries (87-103). University of Westminster Press

Authorship Assembled: Joss Whedon as Promotional Auteur in Marvel's The Avengers (2015)
Book Chapter
Hadas, L. (2015). Authorship Assembled: Joss Whedon as Promotional Auteur in Marvel's The Avengers. In V. E. Frankel (Ed.), The Comics of Joss Whedon: Critical Essays, (199-208). McFarland & Co

Authorship and Authenticity in the Transmedia Brand: The Case of Marvel's Agents of S.H.I.E.L.D. (2014)
Journal Article
Hadas, L. (2014). Authorship and Authenticity in the Transmedia Brand: The Case of Marvel's Agents of S.H.I.E.L.D. Networking Knowledge: Journal of the MeCCSA Postgraduate Network, 7(1), https://doi.org/10.31165/nk.2014.71.332

The Marvel Cinematic Universe (MCU) is the first filmmaking endeavour of its kind: multiple separate superhero films taking place within a single diegetic world, united in a single sequel, The Avengers (2012). The third highest-grossing film in histo... Read More about Authorship and Authenticity in the Transmedia Brand: The Case of Marvel's Agents of S.H.I.E.L.D..