Authorship and Authenticity in the Transmedia Brand: The Case of Marvel's Agents of S.H.I.E.L.D.
(2014)
Journal Article
Hadas, L. (2014). Authorship and Authenticity in the Transmedia Brand: The Case of Marvel's Agents of S.H.I.E.L.D. Networking Knowledge: Journal of the MeCCSA Postgraduate Network, 7(1), https://doi.org/10.31165/nk.2014.71.332
The Marvel Cinematic Universe (MCU) is the first filmmaking endeavour of its kind: multiple separate superhero films taking place within a single diegetic world, united in a single sequel, The Avengers (2012). The third highest-grossing film in histo... Read More about Authorship and Authenticity in the Transmedia Brand: The Case of Marvel's Agents of S.H.I.E.L.D..