All Outputs (2)

Unleashing supply chain agility: Leveraging data network effects for digital transformation (2024)
Journal Article
Wu, L., Huang, J., Wang, M., & Kumar, A. (2024). Unleashing supply chain agility: Leveraging data network effects for digital transformation. International Journal of Production Economics, 277, Article 109402. https://doi.org/10.1016/j.ijpe.2024.109402

The global manufacturing supply chain is undergoing a digital transformation (DT) powered by various digital technologies. In both stable and turbulent environments, DT helps safeguard supply chain performance by enhancing supply chain agility. While... Read More about Unleashing supply chain agility: Leveraging data network effects for digital transformation.

Platform success in the international marketplace: reconfiguring digital resources for marketing agility (2024)
Journal Article
Weng, C., Liu, M. J., Ye, D., Huang, J., & Liu, P. C. (2024). Platform success in the international marketplace: reconfiguring digital resources for marketing agility. International Marketing Review, https://doi.org/10.1108/IMR-08-2023-0199

Purpose
This paper explores how platforms reconfigure versatile digital resources to achieve marketing agility in international markets.

Design/methodology/approach
We draw on a case study of a Chinese digital platform to explore the processes... Read More about Platform success in the international marketplace: reconfiguring digital resources for marketing agility.