Technology adoption on farms: Using Normalisation Process Theory to understand sheep farmers’ attitudes and behaviours in relation to using precision technology in flock management
(2019)
Journal Article
Kaler, J., & Ruston, A. (2019). Technology adoption on farms: Using Normalisation Process Theory to understand sheep farmers’ attitudes and behaviours in relation to using precision technology in flock management. Preventive Veterinary Medicine, 170, Article 104715. https://doi.org/10.1016/j.prevetmed.2019.104715
Evidence suggests that UK sheep farmers experience lower productivity and profit margins than other livestock sectors and that they do not necessarily know where they gain or lose income from their flocks. More efficient use of precision technology h... Read More about Technology adoption on farms: Using Normalisation Process Theory to understand sheep farmers’ attitudes and behaviours in relation to using precision technology in flock management.