Cost stickiness: A systematic literature review of 27 years of research and a future research agenda
(2021)
Journal Article
Recent research has found that the cost response to an equivalent activity change is asymmetric. This study systematically reviews 80 research articles published in 36 journals during the last 27 years (1994–2020). Through three reviews, the study sy... Read More about Cost stickiness: A systematic literature review of 27 years of research and a future research agenda.