All Outputs (2)

Bundle entropy as an optimized measure of consumers' systematic product choice combinations in mass transactional data (2022)
Presentation / Conference Contribution
Mansilla, R., Smith, G., Smith, A., & Goulding, J. (2022). Bundle entropy as an optimized measure of consumers' systematic product choice combinations in mass transactional data. In Proceedings 2022 IEEE International Conference on Big Data (1044-1053). https://doi.org/10.1109/BigData55660.2022.10021062

Understanding and measuring the predictability of consumer purchasing (basket) behaviour is of significant value. While predictability measures such as entropy have been well studied and leveraged in other sectors, their development and application t... Read More about Bundle entropy as an optimized measure of consumers' systematic product choice combinations in mass transactional data.

Using mobile money data and call detail records to explore the risks of urban migration in Tanzania (2022)
Journal Article
Lavelle-Hill, R., Harvey, J., Smith, G., Mazumder, A., Ellis, M., Mwantimwa, K., & Goulding, J. (2022). Using mobile money data and call detail records to explore the risks of urban migration in Tanzania. EPJ Data Science, 11(8), Article 28. https://doi.org/10.1140/epjds/s13688-022-00340-y

Understanding what factors predict whether an urban migrant will end up in a deprived neighbourhood or not could help prevent the exploitation of vulnerable individuals. This study leveraged pseudonymized mobile money interactions combined with cell... Read More about Using mobile money data and call detail records to explore the risks of urban migration in Tanzania.