All Outputs (7)

More than just consumers? Alternative representations of students when higher education becomes 'free' (2024)
Journal Article
Sanchez-Campos, P., Nixon, E. R., Winklhofer, H., & Nemkova, E. (online). More than just consumers? Alternative representations of students when higher education becomes 'free'. Studies in Higher Education, https://doi.org/10.1080/03075079.2024.2421958

The introduction of market mechanisms into higher education (HE) systems has profoundly reshaped the sector. One prominent aspect of such reforms has been the conceptualisation of the student as a consumer, ostensibly empowered by choice and seeking... Read More about More than just consumers? Alternative representations of students when higher education becomes 'free'.

Value and engagement: what can clinical trials learn from techniques used in not-for-profit marketing? (2022)
Journal Article
Mitchell, E. J., Sprange, K., Treweek, S., & Nixon, E. (2022). Value and engagement: what can clinical trials learn from techniques used in not-for-profit marketing?. Trials, 23, Article 457. https://doi.org/10.1186/s13063-022-06417-3

Marketing is a core business function in commercial companies but is also frequently used by not-for-profit organisations. Marketing focuses on understanding what people value to make choices about engaging with a product or service: a concept also k... Read More about Value and engagement: what can clinical trials learn from techniques used in not-for-profit marketing?.

Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’ (2021)
Journal Article
Heath, T., & Nixon, E. (2021). Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’. Marketing Theory, 21(3), 351-370. https://doi.org/10.1177/14705931211004665

Imaginative pleasure through daydreaming has been theorised to be important in understanding the experience of desire and as a factor in escalating consumption. However, there is a risk this underplays the range of potentially immersive and intense e... Read More about Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’.

How internet essay mills portray the student experience of higher education (2020)
Journal Article
Nixon, E., & Crook, C. (2021). How internet essay mills portray the student experience of higher education. Internet and Higher Education, 48, Article 100775. https://doi.org/10.1016/j.iheduc.2020.100775

Higher education is under mounting pressure to confront student practices of assignment outsourcing to internet services. The scale and buoyancy of this ‘essay mill’ industry has now been well documented, including its various marketing techniques fo... Read More about How internet essay mills portray the student experience of higher education.

The fool, the hero, and the sage: narratives of non-consumption as role distance from an urban consumer-self (2018)
Journal Article
Nixon, E. (2020). The fool, the hero, and the sage: narratives of non-consumption as role distance from an urban consumer-self. Consumption, Markets and Culture, 20(1), 44-60. https://doi.org/10.1080/10253866.2018.1467317

One fruitful perspective with which to think differently about the consuming subject in affluent capitalist societies can be found in the field of non-consumption. Whilst ‘choices’ not to buy, own and use are often tacit in analyses of social class d... Read More about The fool, the hero, and the sage: narratives of non-consumption as role distance from an urban consumer-self.

Politicising the study of sustainable living practices (2018)
Journal Article
Knott, J. D., Nixon, E., & Abraham, K. (2018). Politicising the study of sustainable living practices. Consumption, Markets and Culture, 21(6), 554-573. https://doi.org/10.1080/10253866.2017.1414048

In studies of consumption, social theories of practice foreground the purchasing and use of resources not for intrinsic pleasure but rather in the routine accomplishment of ‘normal’ ways of living. In this paper we argue that a key strength of theori... Read More about Politicising the study of sustainable living practices.

The impossibility of ethical consumption (2014)
Journal Article
Nixon, E. (2014). The impossibility of ethical consumption. Ephemera: Theory and Politics in Organization, 14(1), 240-264

In this accessibly written book, Devinney, Augur and Eckhardt pool their differing disciplinary expertise to deliver a slap of realism to research on ethical consumerism. As scholars of strategy, information systems and marketing, the authors take ai... Read More about The impossibility of ethical consumption.