“Bringing you the Best”: John Player & Sons, Cricket, and the Politics of Tobacco Sport Sponsorship in Britain, 1969–1986
(2022)
Journal Article
O'Neill, D., & Greenwood, A. (2023). “Bringing you the Best”: John Player & Sons, Cricket, and the Politics of Tobacco Sport Sponsorship in Britain, 1969–1986. European Journal for the History of Medicine and Health, 80(1), 152-184. https://doi.org/10.1163/26667711-bja10022
This article explores some of the marketing strategies associated with the British tobacco industry's sponsorship of sport during the 1960s and 1970s. It focuses on the British cigarette and tobacco manufacturer John Player & Sons and the firm's pion... Read More about “Bringing you the Best”: John Player & Sons, Cricket, and the Politics of Tobacco Sport Sponsorship in Britain, 1969–1986.