Tourist–Host Identity Risk: Scale Development and Consequences
(2022)
Journal Article
Fong, L. H. N., Zhang, C. X., & Wang, Z. (2023). Tourist–Host Identity Risk: Scale Development and Consequences. Journal of Travel Research, 62(7), 1588-1604. https://doi.org/10.1177/00472875221127680
Risk perception has been an important construct in understanding tourists’ trip planning. Surprisingly, while tourists’ perceived tourist–host identity risk (THIR) plays an essential role in this process, its effects have been overlooked. Against thi... Read More about Tourist–Host Identity Risk: Scale Development and Consequences.