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‘Taking the politics out of broccoli’: debating (de)meatification in UK national and regional newspaper coverage of the Meat Free Mondays campaign (2017)
Journal Article
Morris, C. (in press). ‘Taking the politics out of broccoli’: debating (de)meatification in UK national and regional newspaper coverage of the Meat Free Mondays campaign. Sociologia Ruralis, https://doi.org/10.1111/soru.12163

This paper addresses UK society’s relationship with meat and specifically explores the extent to which a process of ‘de-meatification’ is underway in this context and one of the mechanisms involved. It does so through analysis of reporting of the Mea... Read More about ‘Taking the politics out of broccoli’: debating (de)meatification in UK national and regional newspaper coverage of the Meat Free Mondays campaign.