'The personal touch': Campaign personalisation in Britain
(2021)
Journal Article
Townsley, J., Trumm, S., & Milazzo, C. (2022). 'The personal touch': Campaign personalisation in Britain. British Journal of Politics and International Relations, 24(4), 702–722. https://doi.org/10.1177/13691481211044646
Parliamentary candidates face choices about the extent to which they personalise their election campaigns. They must strike a balance between promoting their party's message and their own personal appeal, and they must decide how much effort to inves... Read More about 'The personal touch': Campaign personalisation in Britain.