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Explicating the challenges of providing novel media experiences driven by user personal data

Sailaja, Neelima; Crabtree, Andy; McAuley, Derek; Stenton, Phil

Authors

Neelima Sailaja

ANDY CRABTREE andy.crabtree@nottingham.ac.uk
Professor of Computer Science

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DEREK MCAULEY derek.mcauley@nottingham.ac.uk
Professor of Digital Economy

Phil Stenton



Abstract

The turn towards personal data to drive novel media experiences has resulted in a shift in the priorities and challenges associated with media creation and dissemination. This paper takes up the challenge of explicating this novel and dynamic scenario through an interview study of employees delivering diverse personal data driven media services within a large U.K. based media organisation. The results identify a need for better interactions in the user-data-service ecosystem where trust and value are prioritised and balanced. Being legally compliant and going beyond just the mandatory to further ensure social accountability and ethical responsibility as an organisation are unpacked as methods to achieve this balance in data centric interactions. The work also presents how technology is seen and used as a solution for overcoming challenges and realising priorities to provide value while preserving trust within the personal data ecosystem.

Citation

Sailaja, N., Crabtree, A., McAuley, D., & Stenton, P. (2018). Explicating the challenges of providing novel media experiences driven by user personal data. In TVX '18 Proceedings of the 2018 ACM International Conference on Interactive Experiences for TV and Online Video. https://doi.org/10.1145/3210825.3210830

Conference Name ACM International Conference on Interactive Experiences for Television and Online Video
Start Date Jun 26, 2018
End Date Jun 28, 2018
Acceptance Date Mar 20, 2018
Publication Date Jun 26, 2018
Deposit Date Jun 22, 2018
Publicly Available Date Jun 26, 2018
Peer Reviewed Peer Reviewed
Book Title TVX '18 Proceedings of the 2018 ACM International Conference on Interactive Experiences for TV and Online Video
ISBN 978-1-4503-5115-7
DOI https://doi.org/10.1145/3210825.3210830
Keywords media; personal data; data; interviews
Public URL http://eprints.nottingham.ac.uk/id/eprint/52562
Publisher URL https://dl.acm.org/citation.cfm?id=3210830
Related Public URLs https://tvx.acm.org/2018/
Copyright Statement Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf

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Copyright Statement
Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf





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