Skip to main content

Research Repository

Advanced Search

Industry Insights and Post Pandemic Practices for Entrepreneurship and Innovation in Leisure

Shipway, Richard; Mosey, Simon; Symons, Chris


Richard Shipway

Profile Image

Professor of Entrepreneurship & Innovation

Chris Symons


This article explores how leisure organisations developed entrepreneurial practices to enable innovation for the post covid-19 pandemic era. Whilst entrepreneurship and innovation has been the subject of academic scrutiny in mainstream sport, there is a relative paucity of studies within the broader holistic context of leisure. Semi-structured interviews, conducted in the United Kingdom (UK), provide insights from nine high profile, globally recognised industry practitioners from across the leisure industry including the sport, entertainment, health and fitness, leisure, hospitality, arts and culture, events and tourism sectors. Four key themes emerged from the data including extending capabilities through (i) research and development (R&D) and (ii) digitalization, and changing culture through (iii) diversification, and (iv) sustainability. These practices were shown to enable leisure organisations to create new customer value within an increasingly competitive environment. The paper concludes with an overview of theoretical and managerial implications and provides approaches for developing more entrepreneurial practices in leisure.


Shipway, R., Mosey, S., & Symons, C. (2023). Industry Insights and Post Pandemic Practices for Entrepreneurship and Innovation in Leisure. Leisure Studies,

Journal Article Type Article
Acceptance Date Dec 6, 2022
Online Publication Date Jan 19, 2023
Publication Date Jan 19, 2023
Deposit Date Mar 14, 2023
Publicly Available Date Mar 14, 2023
Journal Lesiure Studies
Print ISSN 0261-4367
Electronic ISSN 1466-4496
Publisher Routledge
Peer Reviewed Peer Reviewed
Keywords Entrepreneurship; Innovation; Digitalisation; Diversification; Sustainability
Public URL
Publisher URL


You might also like

Downloadable Citations