How using EVA target costing can align the interests of your shareholders and customers
Taylor, Lynda; Woods, Margaret; Cheng Ge Fang, Gloria
Gloria Cheng Ge Fang
Running a business in such a way that it creates value for its shareholders, while staying focused on customers, is a management accounting challenge. On the one hand, the shareholders want the value of their investment to increase; on the other, the customers demand competitively priced products based on a sound understanding of their needs. These requirements reflect potentially conflicting interests. Can they be seen as complementary and, if so, to what extent?
|Journal Article Type||Article|
|Publication Date||Apr 1, 2014|
|Publisher||Association of International Certified Professional Accountants|
|Peer Reviewed||Peer Reviewed|
|APA6 Citation||Taylor, L., Woods, M., & Cheng Ge Fang, G. (2014). How using EVA target costing can align the interests of your shareholders and customers. FM Financial Management, April 2014, 55-56|
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