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Seeing with new eyes: designing for in-the-wild museum gifting

Spence, Jocelyn; Bedwell, Benjamin; Coleman, Michelle; Benford, Steve; Koleva, Boriana N; Adams, Matt; Row Farr, Ju; Tandavanitj, Nick; Løvlie, Anders Sundnes


Benjamin Bedwell

Michelle Coleman

Steve Benford

Boriana N Koleva

Matt Adams

Ju Row Farr

Nick Tandavanitj

Anders Sundnes Løvlie


This paper presents the GIFT smartphone app, an artist-led Research through Design project benefitting from a three-day in-the-wild deployment. The app takes as its premise the generative potential of combining the contexts of gifting and museum visits. Visitors explore the museum, searching for objects that would most appeal to the gift-receiver they have in mind, then photographing those objects and adding audio messages for their receivers describing the motivation for their choices. This paper charts the designers' key aim of creating a new frame of mind using voice, and the most striking findings discovered during in-the-wild deployment in a museum – 'seeing with new eyes' and fostering personal connections. We discuss empathy, motivation, and bottom-up personalisation in the productive space revealed by this combination of contexts. We suggest that this work reveals opportunities for designers of gifting services as well as those working in cultural heritage. CCS CONCEPTS • Human-centered computing → User centered design; Empirical studies in interaction design; Computer supported cooperative work.

Start Date May 4, 2019
Publication Date May 4, 2019
Journal CHI 2019 CHI Conference on Human Factors in Computing Systems Proceedings (CHI 2019)
Publisher Association for Computing Machinery (ACM)
Book Title CHI Conference on Human Factors in Computing Systems Proceedings (CHI 2019), May 4–9, 2019, Glasgow, UK
Keywords gifting; museums; cultural heritage; personalisation; voice
Additional Information CHI 2019, May 4–9, 2019, Glasgow, Scotland Uk
© 2019 Copyright held by the owner/author(s). Publication rights licensed to ACM.
This is the author’s version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in CHI Conference on Human Factors in Computing Systems Proceedings (CHI 2019), May 4–9, 2019, Glasgow, Scotland Uk, 3300235.


This file is under embargo until Jun 4, 2019 due to copyright restrictions.

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