Improving health in the general population is key to government policy and essential to address the increasing prevalence of non-communicable disease in our society. Whether aiming to improve health at the individual, community, regional or national level, increasing developments in the new millennium have seen a steady growth of information and communication technologies in health promotion. Multimedia web-based, email, and mobile phone health interventions are becoming increasingly popular and have shown health improvements in a range of settings, through assessing and targeting participant levels of readiness to change, setting and monitoring goals, providing education, motivation, incentives and continued support. Interventions vary in their level of interactivity with increased interaction usually associated with better programme compliance. Interventions may incorporate general advice or individually tailored programmes, may be partially or fully automated and have subjective and/or objective outcomes. They need to be engaging in order to retain participants. Overall, these interventions are widely accessible and therefore cost-effective compared with face-to-face interaction. This chapter presents the current evidence surrounding health technologies, who they reach, their effectiveness, how they are implemented and evaluated, long-term sustainability and possible future developments.
Blake, H. (2008). Using technology in health promotion interventions. In Life style and health research, 17-76. Nova Science Publishers