Outputs (2)

Press protest and publics: the agency of publics in newspaper campaigns (2010)
Journal Article
Birks, J. (2010). Press protest and publics: the agency of publics in newspaper campaigns. Discourse and Communication, 4(1), https://doi.org/10.1177/1750481309353285

Campaign advocacy is a common but rarely researched practice in British tabloid journalism. Newspaper campaigns give an account of ‘public opinion’ to politicians, make explicit claims to speak for ‘the public’ and authentically represent them, and... Read More about Press protest and publics: the agency of publics in newspaper campaigns.

Elvis sings for the BBC: broadcast branding and digital media design (2010)
Journal Article
Grainge, P. (2010). Elvis sings for the BBC: broadcast branding and digital media design. Media, Culture and Society, 32(1), 45-61. https://doi.org/10.1177/0163443709350097

This essay uses a striking example of digital remix promotion - BBC Radio 2’s Elvis ad - to examine developments in the contemporary branding and broadcast environment. Developing work by John Caldwell, it examines the Elvis ad as a ‘deep text’, a pr... Read More about Elvis sings for the BBC: broadcast branding and digital media design.