Tele-branding in TVIII: the network as brand and the programme as brand
(2007)
Journal Article
Johnson, C. (2007). Tele-branding in TVIII: the network as brand and the programme as brand. New Review of Film and Television Studies, 5(1), https://doi.org/10.1080/17400300601140126
In the era of TVIII, characterized by deregulation, multimedia conglomeration, expansion and increased competition, branding has emerged as a central industrial practice. Focusing on the case of HBO, a particularly successful brand in TVIII, this art... Read More about Tele-branding in TVIII: the network as brand and the programme as brand.