Promoting postcolonial destinations: Paradoxical relations between decolonization and 'East meets West'
(2021)
Journal Article
Zhang, C., Yankholmes, A., & Morgan, N. (2022). Promoting postcolonial destinations: Paradoxical relations between decolonization and 'East meets West'. Tourism Management, 90, Article 104458. https://doi.org/10.1016/j.tourman.2021.104458
The ‘East meets West’ concept has been widely used by tourism promotion agencies and destination management organizations engaged in marketing postcolonial tourism destinations in Asia. However, the decolonized identity-making process behind this tou... Read More about Promoting postcolonial destinations: Paradoxical relations between decolonization and 'East meets West'.