Information richness and trust in V-commerce: implications for services marketing
(2017)
Journal Article
Chesney, T., Chuah, S. H., Dobele, A., & Hoffmann, R. (in press). Information richness and trust in V-commerce: implications for services marketing. Journal of Services Marketing, 31(3), https://doi.org/10.1108/JSM-02-2015-0099
Purpose: The potential for e-commerce is limited by a trust deficit when traders do not interact in a physical, bricks-and-mortar context. The theory of information richness posits that equivocal interactions, such as ones requiring trust, can be fac... Read More about Information richness and trust in V-commerce: implications for services marketing.