Bundle entropy as an optimized measure of consumers' systematic product choice combinations in mass transactional data
(2022)
Presentation / Conference Contribution
Mansilla, R., Smith, G., Smith, A., & Goulding, J. (2022). Bundle entropy as an optimized measure of consumers' systematic product choice combinations in mass transactional data. In Proceedings 2022 IEEE International Conference on Big Data (1044-1053). https://doi.org/10.1109/BigData55660.2022.10021062
Understanding and measuring the predictability of consumer purchasing (basket) behaviour is of significant value. While predictability measures such as entropy have been well studied and leveraged in other sectors, their development and application t... Read More about Bundle entropy as an optimized measure of consumers' systematic product choice combinations in mass transactional data.