Do ingredients matter? Exploring consumer preference for abstract vs. concrete descriptors of plant-based meat and dairy alternatives
(2024)
Journal Article
Lieke, S. D., Erhard, A., & Stetkiewicz, S. (2025). Do ingredients matter? Exploring consumer preference for abstract vs. concrete descriptors of plant-based meat and dairy alternatives. Future Foods, 11, Article 100522. https://doi.org/10.1016/j.fufo.2024.100522
It is widely accepted that reducing the consumption of animal-based products bodes well for improving planetary and human health. Plant-based meat and dairy alternatives (PBMDAs) can contribute to this transition. How products are described is an imp... Read More about Do ingredients matter? Exploring consumer preference for abstract vs. concrete descriptors of plant-based meat and dairy alternatives.