The empirical link between export entry mode diversity and export performance: A contingency- and institutional-based examination
(2017)
Journal Article
Oliveira, J. S., Yazdani, N., Cadogan, J. W., Hodgkinson, I. R., Tsougku, E., Jean, R.-J. . “., Story, V. . M., & Boso, N. (2018). The empirical link between export entry mode diversity and export performance: A contingency- and institutional-based examination. Journal of Business Research, 88, 505-512. https://doi.org/10.1016/j.jbusres.2017.12.001
© 2017 Elsevier Inc. This study examines, for the first time, the critical issue of whether firms ought to adopt various entry modes in their export activities, i.e. whether firms ought to carry-out greater levels of export entry mode diversity, as a... Read More about The empirical link between export entry mode diversity and export performance: A contingency- and institutional-based examination.