Predicting viewer gifting behavior in sports live streaming platforms: The impact of viewer perception and satisfaction
(2022)
Journal Article
Tan, K. H., Pawar, K., & Liu, H. (2022). Predicting viewer gifting behavior in sports live streaming platforms: The impact of viewer perception and satisfaction. Journal of Business Research, 144, 599-613. https://doi.org/10.1016/j.jbusres.2022.02.045
Sports viewers have been offered an unprecedented viewing experience to share their passion with their team and communicate in real-time with a streamer and other viewers by sending messages and virtual gifts on sport live streaming platforms (SLSPs)... Read More about Predicting viewer gifting behavior in sports live streaming platforms: The impact of viewer perception and satisfaction.