Double Your Price: The Strategy and Tactics of Smart Pricing
(2023)
Book
Falzani, D. (2023). Double Your Price: The Strategy and Tactics of Smart Pricing. FT Publishing International
Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influenc... Read More about Double Your Price: The Strategy and Tactics of Smart Pricing.