Marketing ‘Literary England’ beyond the special interest tourist
(2021)
Journal Article
Ingram, C., Themistocleous, C., Rickly, J. M., & McCabe, S. (2021). Marketing ‘Literary England’ beyond the special interest tourist. Annals of Tourism Research Empirical Insights, 2(2), 1-10
The paper examines the likelihood of mainstream (US general sample) and special interest tourists (US literary society members) travelling to English literary tourism destinations. The study applied a mixed methods approach comprising a correlational... Read More about Marketing ‘Literary England’ beyond the special interest tourist.