I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions
(2021)
Journal Article
Gugenenishvili, I., Francu, R., & Koporcic, N. (2022). I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions. Journal of Consumer Behaviour, 21(2), 167-179. https://doi.org/10.1002/cb.1980
Individual donations are the main source of income for charitable organizations. This study aims to understand whether, when, and how descriptive norms can be used to motivate individual monetary donations. Our findings challenge previous literature... Read More about I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions.