Breakfast, Lunch and Dinner at Tiffany's: Existentialism and Consumption in Capote's Novella

Canavan, Brendan

Abstract

Existentialism has been used within marketing to enrich understanding of consumer motivations and behaviour. Consumption may be used as a means of existential avoidance or

Citation

Canavan, B. (2018). Breakfast, Lunch and Dinner at Tiffany's: Existentialism and Consumption in Capote's Novella. Marketing Theory, 18(4), 571-578. https://doi.org/10.1177/1470593117753982

• Journal Article Type: Commentary
• Acceptance Date: May 5, 2018
• Online Publication Date: May 14, 2018
• Publication Date: 2018-12
• Deposit Date: Jul 5, 2021
• Publicly Available Date: Jul 8, 2021
• Journal: Marketing Theory
• Print ISSN: 1470-5931
• Publisher: SAGE Publications
• Peer Reviewed: Not Peer Reviewed
• Volume: 18
• Issue: 4
• Pages: 571-578
• DOI: https://doi.org/10.1177/1470593117753982
• Public URL: https://nottingham-repository.worktribe.com/output/5757731
• Publisher URL: https://journals.sagepub.com/doi/10.1177/1470593117753982