Who consumes anthocyanins and anthocyanidins? Mining national retail data to reveal the influence of socioeconomic deprivation and seasonality on polyphenol dietary intake

Harvey, John; Long, Gavin; Welham, Simon; Mansilla, Roberto; Rose, Peter; Thomas, Michelle; Milligan, Gregor; Dolan, Elizabeth; Parkes, Joanne; Makokoro, Kuzivakwashe; Goulding, James

Abstract

Anthocyanins are a class of polyphenols that have received widespread recent attention due to their potential health benefits. However, estimating the dietary intake of anthocyanins at a population level is a challenging task, due to the difficulty of scaling dietary surveys. Further, there is limited evidence as to who regularly consumes anthocyanins, whether temporally, spatially, or culturally according to levels of socioeconomic deprivation. Leveraging a massive retail loyalty card dataset in the UK, we pair two years of real-world purchasing data for 619,524 regular shoppers and 207 million shopping baskets with anthocyanin estimates drawn from polyphenol databases. We subsequently analyse relative deprivation levels of the neighbourhoods in which shoppers reside, illustrating how anthocyanin intake varies according to affluence. Results indicate that deprivation is linked dramatically with both lower total intake of anthocyanins and lower breadth of dietary sources for them, potentially aggravating the incidence of diet-related diseases in the poorest sections of society.

Citation

Harvey, J., Long, G., Welham, S., Mansilla, R., Rose, P., Thomas, M., …Goulding, J. (2023). Who consumes anthocyanins and anthocyanidins? Mining national retail data to reveal the influence of socioeconomic deprivation and seasonality on polyphenol dietary intake. In Proceedings: 2023 IEEE International Conference on Big Data (BigData) (4530-4538). https://doi.org/10.1109/BigData59044.2023.10386220

• Presentation Conference Type: Edited Proceedings
• Conference Name: 2023 IEEE International Conference on Big Data (BigData)
• Start Date: Dec 15, 2023
• End Date: Dec 18, 2023
• Acceptance Date: Feb 1, 2023
• Online Publication Date: Jan 22, 2024
• Publication Date: Dec 15, 2023
• Deposit Date: Feb 15, 2024
• Publicly Available Date: Feb 19, 2024
• Publisher: Institute of Electrical and Electronics Engineers
• Pages: 4530-4538
• Book Title: Proceedings: 2023 IEEE International Conference on Big Data (BigData)
• ISBN: 9798350324457
• DOI: https://doi.org/10.1109/BigData59044.2023.10386220
• Keywords: Anthocyanins; Anthocyanidins; Polyphenols; Socioeconomic deprivation; Food insecurity; Shopping Data; Digital Footprints
• Public URL: https://nottingham-repository.worktribe.com/output/31447555
• Publisher URL: https://ieeexplore.ieee.org/document/10386220