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Are consumers' reasons for and against behaviour distinct?

Chatzidakis, Andreas; Hibbert, Sally; Winklhofer, Heidi

Authors

Andreas Chatzidakis

SALLY HIBBERT SALLY.HIBBERT@NOTTINGHAM.AC.UK
Professor of Consumer Behaviour



Journal Article Type Article
Acceptance Date Aug 25, 2015
Publication Date Jan 1, 2016
Deposit Date Jun 25, 2018
Journal European Journal of Marketing
Print ISSN 0309-0566
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 50
Issue 1/2
DOI https://doi.org/10.1108/EJM-10-2013-0601
Public URL www.emeraldinsight.com/0309-0566.htm
Publisher URL https://www.emeraldinsight.com/doi/full/10.1108/EJM-10-2013-0601
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