‘Moments and opportunities’: Interstitials and the promotional imagination of BBC iPlayer
(2017)
Journal Article
Grainge, P. (2017). ‘Moments and opportunities’: Interstitials and the promotional imagination of BBC iPlayer. Critical Studies in Television, 12(2), 139-155. https://doi.org/10.1177/1749602017698158
This article examines the promotion of the BBC’s online streaming and download service, iPlayer, as it has been presented to audiences through broadcast television. Analysing transitions in the BBC’s representation of iPlayer, it considers the promot... Read More about ‘Moments and opportunities’: Interstitials and the promotional imagination of BBC iPlayer.