Skip to main content

Research Repository

Advanced Search

Outputs (19)

Conceptualizing Interactive Network Branding in business markets: developing roles and positions of firms in business networks (2019)
Journal Article
Koporcic, N., & Tornroos, J.-A. (2019). Conceptualizing Interactive Network Branding in business markets: developing roles and positions of firms in business networks. Journal of Business and Industrial Marketing, 34(8), 1681-1691. https://doi.org/10.1108/jbim-11-2018-0332

Purpose – The paper presents the concept of Interactive Network Branding (INB) in business markets. The INB conceptualization offers an understanding of corporate branding processes as an inherent part of business networking. More specifically, the p... Read More about Conceptualizing Interactive Network Branding in business markets: developing roles and positions of firms in business networks.

What is an advert? : a sociological perspective on marketing media (2019)
Journal Article
Cluley, R., & Nixon, E. (2019). What is an advert? : a sociological perspective on marketing media. Marketing Theory, 19(4), 405-423. https://doi.org/10.1177/1470593119856645

This paper draws on a conceptual vocabulary developed in science and technology studies to advance a sociological theory of objects in marketing. Analysing a single advertising medium, it shows that marketing objects can exist simultaneously in multi... Read More about What is an advert? : a sociological perspective on marketing media.

Partial Identification of Economic Mobility: With an Application to the United States (2019)
Journal Article
Millimet, D. L., Millimet, D. L., Li, H., & Roychowdhury, P. (2019). Partial Identification of Economic Mobility: With an Application to the United States. Journal of Business and Economic Statistics, 38(4), 732-753. https://doi.org/10.1080/07350015.2019.1569527

The economic mobility of individuals and households is of fundamental interest. While many measures of economic mobility exist, reliance on transition matrices remains pervasive due to simplicity and ease of interpretation. However, estimation of tra... Read More about Partial Identification of Economic Mobility: With an Application to the United States.

Do rating agencies exhibit herding behaviour?: evidence from sovereign ratings (2019)
Journal Article
Chen, Z., Matousek, R., Stewart, C., & Webb, R. (2019). Do rating agencies exhibit herding behaviour?: evidence from sovereign ratings. International Review of Financial Analysis, 64, 57-70. https://doi.org/10.1016/j.irfa.2019.04.011

We assess the presence of herding by considering the lead-lag relationship of sovereign ratings assigned by the three main rating agencies at the individual country level. Given that different rating agencies may have different levels of expertise (r... Read More about Do rating agencies exhibit herding behaviour?: evidence from sovereign ratings.

Comparison of AR and physical experiential learning environment in supporting product innovation (2019)
Journal Article
Liu, C., Lu, J., Kao, Y., Chung, L., & Tan, K. (2019). Comparison of AR and physical experiential learning environment in supporting product innovation. International Journal of Engineering Business Management, 11, https://doi.org/10.1177/1847979019839578

This article compares how virtual and physical learning aids enhance learners’ product innovation capability, i.e., design experiences and domain knowledge. The virtual aid utilises augmented reality (AR) allowing learners to experience a range of an... Read More about Comparison of AR and physical experiential learning environment in supporting product innovation.

The impact of business schools: increasing the range of strategic choices (2019)
Journal Article
Lejeune, C., Starkey, K., Kalika, M., & Tempest, S. (2019). The impact of business schools: increasing the range of strategic choices. Management International, 23(2), 88-98

The notion of impact is becoming important for international business schools, which are under increasing pressures related to their legitimacy. Although the term impact has gained in popularity, common approaches to business school impact rely eithe... Read More about The impact of business schools: increasing the range of strategic choices.

Combating slave labour in productive chains: capability developments in Brazilian-UK timber and beef supply chains (2019)
Presentation / Conference Contribution
Emberson, C., Pinheiro, S., & Trautrims, A. (2019, February). Combating slave labour in productive chains: capability developments in Brazilian-UK timber and beef supply chains. Presented at New paths to the eradication of slave labour, Federal University of Mato Grosso, Brazil

This paper presents an analysis of four supply chain initiatives that exemplify the development of capabilities in the detection and remediation of the risk of slave labour in the upstream supply chains of Brazilian companies supplying Brazilian timb... Read More about Combating slave labour in productive chains: capability developments in Brazilian-UK timber and beef supply chains.