Customer engagement behaviour on social media platforms: A systematic literature review
(2019)
Journal Article
Bjiboye, T., Harvey, J., & Resnick, S. (2019). Customer engagement behaviour on social media platforms: A systematic literature review. Journal of Customer Behaviour, 18(3), 239-256. https://doi.org/10.1362/147539219X15774563471801
Customer engagement behaviours (CEB) on social media have the potential to strengthen relationships between firms and customers. However, there have been no systematic attempts to review the antecedents of CEB on social media despite wide recognition... Read More about Customer engagement behaviour on social media platforms: A systematic literature review.