Outputs (2)

Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities (2013)
Journal Article
Strielkowski, W., Wang, J., & Platt, S. (2013). Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities. Market / Tržište, 25(2),

This paper reports the results of a marketing study aimed at discovering consumer preferences for the e-services in European cultural destinations. Our results are central to eliciting potential consumers’ preferences for tourism and cultural heritag... Read More about Consumer preferences for cultural heritage and tourism e-services: a case study of three European cities.

From brand congruence to the ‘virtuous circle’: branding and the commercialization of public service broadcasting (2013)
Journal Article
Johnson, C. (2013). From brand congruence to the ‘virtuous circle’: branding and the commercialization of public service broadcasting. Media, Culture and Society, 35(3), https://doi.org/10.1177/0163443712472088

In debates about the commercialization of public service broadcasting little attention has been paid to the ways in which the public might experience the commercial and public service activities of public service broadcasters and the impact that this... Read More about From brand congruence to the ‘virtuous circle’: branding and the commercialization of public service broadcasting.