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Professor KATHY CONKLIN's Outputs (1)

The conversationality index: A quantitative assessment of conversation in social media interactions (2025)
Journal Article
Cotgrove, L., Thul, R., & Conklin, K. (2025). The conversationality index: A quantitative assessment of conversation in social media interactions. Internet Pragmatics, https://doi.org/10.1075/ip.00119.cot

There has been an explosion in social media use, with Statista estimating that worldwide, Facebook has over 3 billion regular active users, YouTube 2.5 billion, and Instagram and WhatsApp 2 billion. While social media allows one to connect and intera... Read More about The conversationality index: A quantitative assessment of conversation in social media interactions.