Ink not mink: Discourses of Masculinity in Animal Rights Campaigns
(2023)
Book Chapter
Brookes, G., & Chałupnik, M. (2023). Ink not mink: Discourses of Masculinity in Animal Rights Campaigns. In M. McGlashan, & J. Mercer (Eds.), Toxic Masculinity: Men, Meaning, and Digital Media (87-109). Routledge. https://doi.org/10.4324/9781003263883-7
This chapter examines how discourses around masculinity are invoked in animal rights campaigns. We taking as our data source two parallel campaigns produced by the animal rights group, PETA: the “I'd rather go naked” campaign and the “Ink not mink” c... Read More about Ink not mink: Discourses of Masculinity in Animal Rights Campaigns.