Managing The Challenges of Business-To-Business Open Innovation In Complex projects: A multi-stage process model
(2020)
Journal Article
Gurca, A., Bagherzaden, M., Markovic, S., & Koporcic, N. (2021). Managing The Challenges of Business-To-Business Open Innovation In Complex projects: A multi-stage process model. Industrial Marketing Management, 94, 202-215. https://doi.org/10.1016/j.indmarman.2020.05.035
Research shows that knowledge sharing and system integration are two major challenges posed by openness to business partners in complex innovation projects. However, there remains limited research on the microfoundations (i.e., actions and practices)... Read More about Managing The Challenges of Business-To-Business Open Innovation In Complex projects: A multi-stage process model.