All Outputs (2)

Viability mechanisms in market systems: prerequisites for market shaping (2020)
Journal Article
Peters, L. D., Nenonen, S., Polese, F., Frow, P., & Payne, A. (2020). Viability mechanisms in market systems: prerequisites for market shaping. Journal of Business and Industrial Marketing, 35(9), 1403-1412. https://doi.org/10.1108/jbim-04-2019-0139

Purpose This paper develops a conceptual framework based on the identification and examination of the mechanisms (termed “viability mechanisms”) under which market-shaping activities yield the emergence of a viable market: one able to adapt to the c... Read More about Viability mechanisms in market systems: prerequisites for market shaping.

New directions for service research: refreshing the process of theorizing to increase contribution (2020)
Journal Article
Brodie, R. J., & Peters, L. D. (2020). New directions for service research: refreshing the process of theorizing to increase contribution. Journal of Services Marketing, 34(3), 415-428. https://doi.org/10.1108/jsm-01-2019-0048

Purpose – For service research to develop as an applied social science there is the need to refresh the process of theorizing so it focuses not only on increasing new academic knowledge but also on knowledge that is managerially relevant. Guidelines... Read More about New directions for service research: refreshing the process of theorizing to increase contribution.