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All Outputs (5)

Mobile Market Research Applications as a New Voice of Customer Method: Implications for Innovation and Design Management (2019)
Journal Article
Green, W., Cluley, R., & Gasparin, M. (2020). Mobile Market Research Applications as a New Voice of Customer Method: Implications for Innovation and Design Management. Research-Technology Management, 63(1), 49-55. https://doi.org/10.1080/08956308.2020.1686297

William Green is an associate professor at the University of Leicester School of Business. He researches design and innovation management, human factors, and the role of new technology in the interface between people, technology, and their environmen... Read More about Mobile Market Research Applications as a New Voice of Customer Method: Implications for Innovation and Design Management.

The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research (2019)
Journal Article
Cluley, R., Green, W., & Owen, R. (2020). The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research. International Journal of Market Research, 62(1), 27-42 . https://doi.org/10.1177/1470785319865129

After years of hype, marketing researchers are now facing the challenge of integrating new digital technologies into their work. Based on an analysis of 44 key informant interviews with marketing research practitioners, the study develops a framework... Read More about The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research.

What is an advert? : a sociological perspective on marketing media (2019)
Journal Article
Cluley, R., & Nixon, E. (2019). What is an advert? : a sociological perspective on marketing media. Marketing Theory, 19(4), 405-423. https://doi.org/10.1177/1470593119856645

This paper draws on a conceptual vocabulary developed in science and technology studies to advance a sociological theory of objects in marketing. Analysing a single advertising medium, it shows that marketing objects can exist simultaneously in multi... Read More about What is an advert? : a sociological perspective on marketing media.

Social representations of marketing work: advertising workers and social media (2019)
Journal Article
Cluley, R., & Green, W. (2019). Social representations of marketing work: advertising workers and social media. European Journal of Marketing, 53(5), 830-847. https://doi.org/10.1108/EJM-12-2016-0682

© 2019, Robert Cluley and William Green. Purpose: Informed by social representation theory, the study aims to explore how marketing workers represent their activities on social media. Design/methodology/approach: A naturalistic data set of 17,553 mes... Read More about Social representations of marketing work: advertising workers and social media.