Mobile Market Research Applications as a New Voice of Customer Method: Implications for Innovation and Design Management
(2019)
Journal Article
Green, W., Cluley, R., & Gasparin, M. (2020). Mobile Market Research Applications as a New Voice of Customer Method: Implications for Innovation and Design Management. Research-Technology Management, 63(1), 49-55. https://doi.org/10.1080/08956308.2020.1686297
William Green is an associate professor at the University of Leicester School of Business. He researches design and innovation management, human factors, and the role of new technology in the interface between people, technology, and their environmen... Read More about Mobile Market Research Applications as a New Voice of Customer Method: Implications for Innovation and Design Management.