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All Outputs (2)

Customer engagement behaviour on social media platforms: A systematic literature review (2019)
Journal Article
Bjiboye, T., Harvey, J., & Resnick, S. (2019). Customer engagement behaviour on social media platforms: A systematic literature review. Journal of Customer Behaviour, 18(3), 239-256. https://doi.org/10.1362/147539219X15774563471801

Customer engagement behaviours (CEB) on social media have the potential to strengthen relationships between firms and customers. However, there have been no systematic attempts to review the antecedents of CEB on social media despite wide recognition... Read More about Customer engagement behaviour on social media platforms: A systematic literature review.

Food sharing, redistribution, and waste reduction via mobile applications: a social network analysis (2019)
Journal Article
Harvey, J., Smith, A., Goulding, J., & Branco-illodo, I. (2020). Food sharing, redistribution, and waste reduction via mobile applications: a social network analysis. Industrial Marketing Management, 88, 437-448. https://doi.org/10.1016/j.indmarman.2019.02.019

Food sharing mobile applications are becoming increasingly popular, but little is known about the new social configurations of people using them, particularly those applications that use consumers as voluntary intermediaries in supply chains. This ar... Read More about Food sharing, redistribution, and waste reduction via mobile applications: a social network analysis.